FRUIT JUICE OF DIFFERENT CATEGORY
[CODE NO. 3234]
Packaged juice market has charted a high growth trajectory, thanks to its easy availability, anytime-anywhere consumption, and convenience.
Within the beverages market, the fruit-based beverages category is one of the fastest growing categories, and has grown at a CAGR of over 30 percent over the past decade. As of March 2013, the Indian packaged juices market was valued at Rs 1,100 crore (~USD 200 million) and projected to grow at a CAGR of ~15 percent over the next three years.
The packaged fruit juices market can be divided into three sub-categories: fruit drinks, juices, and nectar drinks. Fruit drinks, which have a maximum of 30 percent fruit content, are the highest-selling category, with a 60 percent share of the market. Frooti, Jumpin, Maaza, etc. are the most popular products in this category. Fruit juices, on the other hand, are 100 percent composed of fruit content, and claim a 30 percent market share at present. In contrast, nectar drinks have between 25 and 90 percent fruit content, but account for only about 10 percent of the market.
The rising number of health-conscious consumers is giving a boost to fruit juices; it has been observed that consumers are shifting from fruit-based drinks to fruit juices as they consider the latter a healthier breakfast/snack option.
Dabur is the market leader in the Indian packaged juices market with its brands Real and Real Activ. Other players include Parle, Fresh Gold, and Godrej. Some of the other brands of fruit juices and drinks include Frooti, Appy, Mazza, Minute Maid, Slice, Fresh Gold, and Del Monte. Considering the attractiveness of the segment, diversified consumer food companies such as ITC are working towards making a foray into packaged juices.
COST ESTIMATION
Plant Capacity : 4000.00 Ltr./day
land & Building (2000 sq.mtrs) : Rs. 2.66 Cr
Plant & Machinery : Rs. 1.51 Cr
Working Capital for 2 Months : Rs. 1.81 Cr
Total Capital Investment : Rs. 6.13 Cr
Rate of Return : 39%
Break Even Point : 43%
INTRODUCTION
TOP 10 BEST PACKED FRUIT JUICE BRANDS IN INDIA
10. SAFAL:
9. 24 MANTRA:
8. DEL MONTE:
7. MINUTE MAID:
6. CAPRI SUN:
5. B NATURAL:
4. CERES:
3. PAPER BOAT:
2. REAL:
1. TROPICANA:
USES AND APPLICATIONS
FRUIT JUICE BENEFITS:
AVAILABILITY OF RAW MATERIALS
B.I.S. SPECIFICATION
MARKET SURVEY
GLOBAL
BRANDED FRUIT JUICE SEGMENT
JUICY DETAILS
MANUFACTURERS/EXPORTERS OF FRUIT JUICES
MANUFACTURING PROCESS
FILTRATION
PRESERVATION
PROCESS FLOW SHEET
MANUFACTURE IN GENERAL
CLEANING
SORTING
COMMINUTION
ENZYME TRETMENT OF PULP
PRESS AIDS
EXTRACTION
CITRUS
DECIDUOUS
CLARIFICATION
PASTEURIZATION
CHEMICAL PRESERVATIVES
INDIVIDUAL MANUFACTURING PROCESSES
1. PROCESSING OF PINEAPPLE
SOURCES OF BEVERAGE JUICE
1. CORES
2. JUICE TRIMMINGS
3. ERADICATOR MEAT
4. SMALL FRUIT
5. JUICE DRAINED FROM CRUSHED PINEAPPLE (KETTLE DRAINED)
6. JUICE DRAINED FROM ERADICATOR MEAT
7. JUICE DRAINING FROM CYLINDERS AND SLICES DURING PROCESSING
TRIMMING SLICING GRADING
AND PACKING OPERATIONS
JUICE PREPARATION
BLENDING
WASHING
SORTING
JUICE PROCESSING
UNCLARIFIED JUICE
"CRUSED" APPLE JUICE
CENTRIFUGED APPLE JUICE
FILTERED APPLE JUICE
PRINCIPLES OF PLANT LAYOUT
MAJOR PROVISIONS IN ROAD PLANNING FOR MULTIPURPOSE SERVICE ARE:
PLANT LOCATION FACTORS
PRIMARY FACTORS
SPECIFIC FACTORS
EXPLANATION OF TERMS USED
IN THE PROJECT REPORT
PROJECT IMPLEMENTATION SCHEDULES
INTRODUCTION
PROJECT HANDLING
PROJECT SCHEDULING
PROJECT CONSTRUCTION SCHEDULE
TIME SCHEDULE
PLANT LAYOUT
COMPLETE PLANT AND MACHINERY SUPPLIERS
SUPPLIERS OF PLANT & MACHINERY
ROTARY WASHER
PEELING MACHINE
FRUIT WASHER
JUICE EXTRACTOR
LABORATORY EQUIPMENTS/LABORATORY TESTING EQUIPMENTS
FILTER PRESS
JUICE HOMOGENIZER
SUPPLIERS OF RAW MATERIALS
PRESERVATIVES
APPENDIX – A:
1. COST OF PLANT ECONOMICS
2. LAND & BUILDING
3. PLANT AND MACHINERY
4. FIXED CAPITAL INVESTMENT
5. RAW MATERIAL
6. SALARY AND WAGES
7. UTILITIES AND OVERHEADS
8. TOTAL WORKING CAPITAL
9. COST OF PRODUCTION
10. PROFITABILITY ANALYSIS
11. BREAK EVEN POINT
12. RESOURCES OF FINANCE
13. INTEREST CHART
14. DEPRECIATION CHART
15. CASH FLOW STATEMENT
16. PROJECTED BALANCE SHEET
