BEER MANUFACTURING PLANT (6000 CASES PER DAY OF 500 ml. CAN, 330 ML. BOTTLE AND 650 ML. BOTTLE)
[EIRI/EDPR/4762] J.C.: 2982XL
India has the lowest median age (28.7 years) among key emerging and developed economies and compared to world average (31 years) consuming beer drink.
Several factors are likely to contribute to economic growth in the long run. These include favorable demographics, reducing dependency ratio, rapidly rising education levels, steady urbanization, growing young & working population, IT revolution, increasing penetration of mobile & internet infrastructure, government policies, increasing aspirations and affordability, etc.
COST ESTIMATION
Plant Capacity 6000 Cases/Day
Land & Building (3 Acres) Rs. 5.79 Cr
Plant & Machinery Rs. 21.98 Cr
Working Capital for 1 Month Rs. 8.01 Cr
Total Capital Investment Rs. 36.41 Cr
Rate of Return 12%
Break Even Point 73%
CONTENTS
INDUSTRY OVERVIEW
OVERVIEW OF GLOBAL AND INDIAN ECONOMY
INDIA IS THE WORLD’S FIFTH LARGEST ECONOMY AND EXPECTED TO BE IN TOP THREE GLOBAL ECONOMIES BY FISCAL 2030
GDP RANKING OF KEY GLOBAL ECONOMIES (2022)
GLOBAL DISPOSABLE INCOME PER CAPITA
DISPOSABLE PER CAPITA INCOME OF KEY GLOBAL ECONOMIES (VALUE IN USD)
MEDIAN AGE OF KEY GLOBAL ECONOMIES
MEDIAN AGE: KEY EMERGING AND DEVELOPED ECONOMIES (2022)
MACRO-ECONOMIC OVERVIEW OF INDIA
INDIA’S GDP GROWTH
INDIA’S NOMINAL GDP (US$ TRILLION) AND GDP GROWTH RATE (%), FISCAL
DOMESTIC CONSUMPTION GROWTH
PRIVATE FINAL CONSUMPTION EXPENDITURE
HIGH SHARE OF DOMESTIC CONSUMPTION IN PRIVATE FINAL CONSUMPTION EXPENDITURE (PFCE)
INDIA’S TOTAL PRIVATE FINAL CONSUMPTION EXPENDITURE (CURRENT PRICES US$ TRILLION) (FISCAL) AND SHARE OF PRIVATE FINAL CONSUMPTION EXPENDITURE TO GDP (%) (FISCAL)
GLOBAL CONSUMPTION TRENDS IN ALCO-BEVERAGES
WORLD PER CAPITA ALCOHOL CONSUMPTION IN FORM PURE ALCOHOL FOR CALENDAR YEAR (IN LITRES)
INDIA IS ONE OF THE FASTEST GROWING ALCO-BEVERAGE CONSUMPTION MARKETS AMONG THE TOP ECONOMIES IN THE WORLD
RECORDED PER CAPITA CONSUMPTION OF PURE ALCOHOL (IN LITRES) (YEARS IN CALENDAR YEAR)
INDIA ALCOHOL MARKET SIZE IN 100% PURE ALCOHOL (VOLUME IN MILLION LITRES) (YEARS IN CALENDAR YEAR)
ALCOHOL CONSUMPTION IS DIVIDED IN THREE MAJOR PRODUCT CATEGORIES INCLUDING SPIRITS, BEER AND WINE
WORLD PER CAPITA RECORDED ALCOHOL CONSUMPTION FOR 2022 (VOLUME IN LITRES)
PER CAPITA CONSUMPTION OF ALCOHOLIC BEVERAGES IN 2022 (VOLUME IN LITRES)
INDIA IS ONE OF THE LEADING SPIRITS MARKETS WITH MORE THAN 90% OF CONSUMPTION IN THE FORM OF SPIRITS
CONTRIBUTION OF ALCOHOLIC BEVERAGES IN 100% ALCOHOL IN 2022 (IN %)
PER CAPITA ALCO-BEVERAGE CONSUMPTION AS PER ALCOHOL CONCENTRATION IN 2022 (IN LITRES)
ALCOHOL CONSUMPTION BY GENDER
MEN V. WOMEN CONSUMPTION OF ALCOHOL FOR THE WORLD (VALUE IN LITRES) (FOR 2022)
REGULATORY FRAMEWORK FOR DISTRIBUTION AND SALE OF LIQUOR
SNAPSHOT OF ALCOHOL POLICIES AND STATUS IN INDIA
INDIAN ALCO-BEVERAGE MARKET PROFILE
INDIA IS PRIMARILY A DISTILLED ALCO BEVERAGE MARKET WITH CONTRIBUTION OF SPIRITS IN FORM OF PURE ALCOHOL AT MORE THAN 92.0% IN 2022
PER CAPITA CONSUMPTION OF ALCOHOL IN TERMS OF PURE ALCOHOL FOR CALENDAR YEAR (VOLUME IN LITRES)
RECORDED ALCOHOL CONSUMPTION IN INDIA WAS CLOSE TO 3,116 MILLION LITRES OF PURE ALCOHOL FOR 2022
ALCO-BEVERAGE MARKET SIZE IN 100% PURE ALCOHOL 2022 (VOLUME IN LITRES)
PER CAPITA CONSUMPTION OF ALCOHOL IN TERMS OF PURE ALCOHOL – INDIA V. WORLD (VOLUME IN LITRES)
INDIAN ALCO -BEVERAGE MARKET SIZE IN RECORDED PURE ALCOHOL FOR CALENDAR YEAR (VOLUME IN MILLION LITRES)
INDIAN ALCOHOL BEVERAGE MARKET IS MORE THAN A BILLION CASES IN SIZE AND HIGHLY DOMINATED BY SPIRITS
ALCO-BEVERAGE CONSUMPTION IN INDIA (IN MILLION CASES) AND CAGR FOR FISCAL
ALCO-BEVERAGES CONSUMPTION IN INDIA FISCAL 2023E (TOTAL 1,068 MILLION CASES)
INDIAN ALCO-BEVERAGE SECTOR SIZE WAS ESTIMATED AT ₹ 3,100 BILLION IN FISCAL 2023 MAKING IT ONE OF THE BIGGEST MARKETS IN THE WORLD
INDIAN ALCO-BEVERAGE MARKET (IN ₹ LACH CRORE IN FISCAL)
INDIAN ALCO-BEVERAGE MARKET IS DOMESTIC LED MARKET
INDIAN ALCO-BEVERAGE MARKET FISCAL 2023 (TOTAL VALUE ₹ 3.15 LAKH CRORE)
INDIAN MADE FOREIGN LIQUOR IS DOMINATED BY BROWN SPIRITS UNLIKE WORLD MARKET WHICH IS A WHITE SPIRITS MARKET
IMFL MARKET IN INDIA
IMFL SALES TREND IN VOLUME
BEER MARKET IN INDIA
PER CAPITA CONSUMPTION OF BEER IN PURE ALCOHOL FORM IN 2022 (VOLUME IN LITRES)
INDIAN BEER MARKET HAS HIGH POTENTIAL WITH OVERALL CONTRIBUTION TO WORLD MARKET AT TWO PERCENT FOR 2022
KEY BEER MARKETS IN WORLD IN 2022 (VALUE IN MILLION HECTO LITRES)
INDIAN BEER MARKET IS PROJECTED TO REACH OVER 480 MILLION CASES BY FISCAL 2028
INDIAN BEER MARKET TREND FOR FISCAL (VALUE IN MILLION CASES) – YEARS IN FISCAL
INDIAN BEER MARKET IS PROJECTED TO REACH 480 MILLION CASES BY FISCAL 2028 WITH MARKET DOMINATED BY STRONG BEER
INDIAN BEER MARKET IN MILLION CASES (IN FISCAL)
INDIAN WINE MARKET IS PROJECTED TO REACH 5.9 MILLION CASES BY FISCAL 2028 WITH HIGH CONTRIBUTION OF DOMESTIC WINES
INDIAN WINE MARKET BY VOLUME IN MILLION CASES (DATA FOR FISCAL)
INDIAN ALCO BEVERAGE MARKET BY PRICE AND SEGMENTS
INDUSTRY SPLIT BY PRICE RANGE AND SEGMENTS
REGIONAL AND STATE WISE SPLIT OF ALCO-BEVERAGE CONSUMPTION
REGIONAL SPLIT OF IMFL MARKET FOR FISCAL 2023 (TOTAL VOLUME 385 MILLION CASES)
PROMINENCE IN ON-TRADE CHANNEL IS SET TO DRIVE SALES GROWTH IN OFF -TRADE CHANNEL
ON-TRADE AND OFF-TRADE SALES OF INDIAN ALCO-BEVERAGE MARKET (DATA FOR FISCAL)
SEGMENT WISE TREND: ON-TRADE VS. OFF-TRADE SALES (FISCAL 2023)
EVERY STATE AND UNION TERRITORY IN INDIA IS EFFECTIVELY AN INDEPENDENT MARKET
DRINKING AGE IS USED TO CONTROL PROLIFERATION AND PROMOTE RESPONSIBLE DRINKING
STATE WISE MINIMUM DRINKING AGE
DISTRIBUTION AND PRICING STRUCTURE
DISTRIBUTION MODELS IN ALCO-BEVERAGE INDUSTRY
TAXES ON ALCO-BEVERAGES SERVE THE DUAL PURPOSE OF REVENUE MAXIMISATION AND CONTROL PROLIFERATION OF ALCO BEVERAGES
SHARE OF EXCISE TO REVENUE OF ALCO-BEVERAGE COMPANIES IN INDIA (VALUE IN %)
GROWTH FACTORS
DEMAND DRIVERS FOR THE ALCOBEV INDUSTRY
YOUNG POPULATION:
SOCIAL ACCEPTANCE:
FAMILY STRUCTURE:
ALCOHOL AVAILABILITY:
THREATS AND CONCERNS
RESTRICTION ON DIRECT PROMOTION:
STRINGENT REGULATIONS:
BARLEY, YEAST AND HOPS SNAPSHOT IN INDIA
CONSUMER DEMOGRAPHICS AND PREFERENCES
ALCOHOL CONSUMPTION IN INDIA
HISTORY OF BEER
CLASSIFICATION OF BEER
ALES
LAGERS
EXAMPLES OF ALES:
EXAMPLES OF LAGERS
BEER STRENGTH
SOME POPULAR BRANDS OF INDIAN BEERS
1. BIRA MALABAR STOUT
2. BIRA BLONDE SUMMER LAGER
3. WHITE OWL SPARK
4. GOA BREWING COMPANY’S BREAKFAST CEREAL STOUT
5. GOA BREWING COMPANY’S PINEAPPLE SAISON
6. GUAVA CHILLI MEAD MOONSHINE
7. CHOCOLATE ORANGE MEAD MOONSHINE
8. PROOST69 WHITE ALE
9. WHITE RHINO PALE ALE
10. KINGFISHER RADLER
11. YAVIRA LAGER BEER
12. KATI PATANG
13. KING’S BEER GOA
BREWING-RAW MATERIALS
BREWING - THE RAW MATERIALS
THE MAJOR RAW MATERIALS USED FOR BREWING ARE
MALT
GRAIN
BARLEY- PATIALA (OWN FIELDS)
MALT:
MALT BEFORE LOADING FOR MILL
HOPS
THERE ARE 3 FORMS OF HOPS
HOPES IN THE FORM OF FLAKES
YEAST
YEAST UNDER A MICROSCOPE.
WILD YEAST
ALE YEAST
LARGER YEAST
WATER
ADDITIVES
ASCORBIC ACID (VITAMIN C)
SULPHUR DIOXIDE
CARAMEL
PROPYLENE GLYCOL ALGINATE
PROCESSING AIDS
MACHINERY TECHNICAL DETAILS
MILL SYSTEM
MASH TUN & LAUTER TANK
BREW KETTLE & WHIRLPOOL
HOT WATER TANK
REFRIGERATING SYSTEM - GLYCOL WATER TANK
BEER MANUFACTURE PROCESS
MALT MILL
BREW HOUSE
MASH KETTLE
LAUTER TUN
WORT KETTLE
WHIRLPOOL
WHIRLPOOL AND PLATE TYPE HEAT EXCHANGER
PLATE HEAT EXCHANGER
FERMENTATION
LAGGERING
PREPARATION METHODS OF FEW DIFFERENT TYPES OF BEERS:
PROCESS FLOW DIAGRAM
PLANT LOCATION: GOA
LICENSES REQUIRED
LICENCES FOR MANUFACTURE OF BEER
LICENCE FOR PRIVATE BONDED WAREHOUSE
LIST OF DOCUMENTS:
OTHER LICENSES REQUIRED FOR THE SETUP:
HOW TO STORE BEER
SOME TIPS TO STORE BEER ARE:
TOP INTERNATIONAL BRANDS LIST
SOME INDIAN BRANDS
MARKET SEGMENTATION
BEER TYPE
(STRONG, MILD AND CRAFT BEER):
BEER MEASURES
SERVICE OF BEER
EXAMPLES OF GLASSWARE ARE:
BOTTLED BEERS ARE AVAILABLE IN THE FOLLOWING SIZES:
FAULTS IN BEER
BOTTLED/CANNED BEER STORAGE
KEY REGULATIONS AND POLICIES
INDUSTRY-SPECIFIC LEGISLATIONS APPLICABLE TO OUR COMPANY
CONSTITUTION OF INDIA
EXCISE LAWS
THE BOMBAY PROHIBITION ACT, 1949
GUIDELINES FOR PREVENTION OF MISLEADING ADVERTISEMENTS AND ENDORSEMENTS FOR MISLEADING ADVERTISEMENTS, 2022
THE CABLE TELEVISION NETWORKS (REGULATION) ACT, 1995 (THE “CABLE TELEVISION REGULATION ACT”)
THE FOOD SAFETY AND STANDARDS ACT, 2006 (“FSS ACT”)
FOOD SAFETY AND STANDARDS (ALCOHOLIC BEVERAGES) REGULATIONS, 2018 (THE “ALCOHOLIC BEVERAGES REGULATIONS”)
FSSAI GUIDANCE NOTE ON ‘FOOD HYGIENE AND SAFETY GUIDELINES FOR FOOD BUSINESSES DURING CORONAVIRUS DISEASE (COVID-19) PANDEMIC’ (THE “COVID-19 GUIDANCE NOTE”)
LEGAL METROLOGY ACT, 2009 (THE “LEGAL METROLOGY ACT”) AND LEGAL METROLOGY (PACKAGED COMMODITIES) RULES, 2011
BUREAU OF INDIAN STANDARDS ACT, 2016 (“BIS ACT”)
BUREAU OF INDIAN STANDARDS RULES, 2018 (“BIS RULES”)
THE INDIAN BOILERS ACT, 1923 (“BOILERS ACT”) AND THE INDIAN BOILER REGULATIONS, 1950 (“BOILER REGULATIONS”)
THE STATIC AND MOBILE PRESSURE VESSELS (UNFIRED) RULES 2016 (“SMPV RULES”)
THE ELECTRICITY ACT, 2003 (“ELECTRICITY ACT”)
THE NATIONAL ELECTRICITY POLICY
NATIONAL TARIFF POLICY
THE CONSUMER PROTECTION ACT, 2019 (THE "CONSUMER PROTECTION ACT")
LAWS RELATING TO ENVIRONMENT
THE ENVIRONMENT (PROTECTION) ACT, 1986 (“EP ACT”), THE ENVIRONMENT (PROTECTION) RULES, 1986 AND ENVIRONMENTAL IMPACT ASSESSMENT NOTIFICATION, 2006 (“EIA NOTIFICATION”)
THE BIO-MEDICAL WASTE MANAGEMENT RULES, 2016 (“BMW RULES”)
THE AIR (PREVENTION AND CONTROL OF POLLUTION) ACT, 1981 (“AIR ACT”) AND THE WATER (PREVENTION AND CONTROL OF POLLUTION) ACT, 1974 (“WATER ACT”)
THE HAZARDOUS AND OTHER WASTES (MANAGEMENT AND TRANSBOUNDARY MOVEMENT) RULES, 2016 (THE “HAZARDOUS WASTE RULES”)
PUBLIC LIABILITY INSURANCE ACT, 1991 (“PUBLIC LIABILITY ACT”)
LABOUR LAW LEGISLATIONS
THE FACTORIES ACT, 1948 (“FACTORIES ACT”)
PLOYEES' PROVIDENT FUNDS AND MISCELLANEOUS PROVISIONS ACT, 1952 (THE “EPF ACT”)
EMPLOYEES' STATE INSURANCE ACT, 1948 (THE “ESI ACT”)
PAYMENT OF BONUS ACT, 1965
PAYMENT OF GRATUITY ACT, 1972 (THE “GRATUITY ACT”)
MATERNITY BENEFIT ACT, 1961 (THE “MATERNITY ACT”)
SEXUAL HARASSMENT OF WOMEN AT WORKPLACE (PREVENTION, PROHIBITION AND REDRESSAL) ACT, 2013 (THE “PREVENTION OF SEXUAL HARASSMENT ACT”) AND RULES THEREUNDER
CONTRACT LABOUR (REGULATION AND ABOLITION) ACT, 1970 (THE “CLRA”)
THE CODE ON WAGES, 2019 (THE “WAGE CODE”)
THE OCCUPATIONAL SAFETY, HEALTH AND WORKING CONDITIONS CODE, 2020
THE INDUSTRIAL RELATIONS CODE, 2020
THE CODE ON SOCIAL SECURITY, 2020 (“SOCIAL SECURITY CODE”)
OTHER LABOUR LAW LEGISLATIONS:
SHOPS AND ESTABLISHMENTS LEGISLATIONS
INTELLECTUAL PROPERTY LAWS
COPYRIGHT ACT, 1957 AND THE RULES THEREUNDER
THE PATENTS ACT, 1970 (THE “PATENTS ACT”)
THE TRADEMARKS ACT, 1999 (“TRADEMARKS ACT”)
DESIGN ACT, 2000
LAWS GOVERNING FOREIGN INVESTMENTS
THE CONSOLIDATED FOREIGN DIRECT INVESTMENT POLICY OF 2020 (THE “CONSOLIDATED FDI POLICY”)
OVERSEAS DIRECT INVESTMENT (“ODI”)
LAWS RELATING TO TAXATION
PRINCIPLES OF PLANT LAYOUT
SOME OF THE FACTORS IN RAIL-TRACK PLANNING ARE:
MAJOR PROVISIONS IN ROAD PLANNING FOR MULTIPURPOSE SERVICE ARE:
PLANT LOCATION FACTORS
PRIMARY FACTORS
1. RAW-MATERIAL SUPPLY:
2. MARKETS:
3. POWER AND FUEL SUPPLY:
4. WATER SUPPLY:
5. CLIMATE:
SPECIFIC FACTORS
6. TRANSPORTATION:
7. WASTE DISPOSAL:
8. LABOR:
9. REGULATORY LAWS:
10. TAXES:
11. SITE CHARACTERISTICS:
12. COMMUNITY FACTORS:
13. VULNERABILITY TO WARTIME ATTACK:
14. FLOOD AND FIRE CONTROL:
EXPLANATION OF TERMS USED IN THE PROJECT REPORT
1. DEPRECIATION:
2. FIXED ASSETS:
3. WORKING CAPITAL:
4. BREAK-EVEN POINT:
5. OTHER FIXED EXPENSES:
6. MARGIN MONEY:
7. TERM LOANS:
8. TOTAL LOAD:
9. LAND AREA/MAN POWER RATIO:
RAW MATERIAL SUPPLIERS
MALTS
HOPS
YEAST
MACHINERY SUPPLIERS
COMPLETE MACHINERY
MACHINERY PHOTOGRTAPHS
MILL SYSTEM
MASH SYSTEM (MASH TUN&LAUTER TANK)
HOT WATER TANK
MASH PUMP
PLATE HEAT EXCHANGER
HOPS FILTER
WORT INSPECTION PLATFORM
WORT BALANCE TANK
COMBINATION OF MASH PIPELINE
VENTURIFOURWAY (THERMOMETRIC OXYGENATION COMBINATION)
STERILIZATION TANK
RAW MATERIAL PHOTOGRAPHS
MALTS
HOPS
YEAST
PLANT CAPACITY
GENERAL
THE SELECTION OF CAPACITY OF A PLANT DEPENDS ON THE FOLLOWING CONSIDERATIONS:
THE ABOVE FACTORS ARE DISCUSSED IN DETAIL BELOW:
PRODUCT DEMAND
RAW MATERIAL AVAILABILITY
ECONOMICS OF SCALE
CHOICE OF CAPACITY
PACKAGING
PACKING STANDARDS:
CLEAR COLOURED BEER BOTTLES
PACKAGING REQUIREMENT:
MANPOWER
GENERAL
BASIS OF ESTIMATION
WORKING
TOTAL MANPOWER AND PAYROLL
UTILITIES
UTILITIES
WATER
WATER QUALITY PARAMETERS FOR PROCESSED WATER:
TABLE 1. SECTION WISE REQUIREMENT OF WATER IN THE PLANT
STEAM
UTILITIES (EQUIPMENTS)
WATER TREATMENT PLANT
STEAM GENERATING SYSTEM
REFRIGERATION SYSTEM:
PIPING AND INSULATION
CHEMICALS
POWER
ELECTRICALS & POWER CONTROLS
REQUIREMENT OF POWER
SECTION WISE POWER REQUIREMENT
CONNECTED ELECTRICAL LOAD AT A GLANCE
EFFLUENT TREATMENT AND DISPOSAL
INTRODUCTION
THE WASTE FROM THE BEER PROCESSING OPERATIONS MAY BE CLASSIFIED ON THE BASIS OF:
STANDARDS
TOLERANCE LIMITS FOR INDUSTRIAL EFFLUENT DISCHARGE
WASTE TREATMENT
PRIMARY TREATMENT
ANAEROBIC TREATMENT
SECONDARY TREATMENT
TERTIARY TREATMENT
SOLIDS CONCENTRATION
TYPICAL WASTE SOLIDS CHARACTERISTICS
EQUIPMENT REQUIREMENT
EQUIPMENT REQUIREMENTS
QUALITY CONTROL IN BEER PRODUCTION
LABORATORY TESTS
FOLLOWING ARE THE LIST OF TESTS THAT FOLLOWING TESTS CONSIDERED FOR BEER;
RAW MATERIAL QUALITY
TOTAL SOLUBLE SOLIDS
SULPHIDE TESTING
PH TEST
SPECIFIC GRAVITY
ALCOHOL CONTENT
RESIDUAL SUGAR TEST
SENSORY ANALYSIS
DAVIS20-POINT SCORE CHART FOR SENSORY EVALUATION
TARTARIC ACID TEST
TURBIDITY
COLOUR TESTING
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
ORGANIZATION CHART
PLANT LAYOUT
TURNKEY CONSULTANT
IMPLEMENTATION SCHEDULE
APPENDIX – A:
01. PLANT ECONOMICS
02. LAND & BUILDING
03. PLANT AND MACHINERY
04. OTHER FIXED ASSESTS
05. FIXED CAPITAL
06. RAW MATERIAL
07. SALARY AND WAGES
08. UTILITIES AND OVERHEADS
09. TOTAL WORKING CAPITAL
10. TOTAL CAPITAL INVESTMENT
11. COST OF PRODUCTION
12. TURN OVER/ANNUM
13. BREAK EVEN POINT
14. RESOURCES FOR FINANCE
15. INSTALMENT PAYABLE IN 5 YEARS
16. DEPRECIATION CHART FOR 5 YEARS
17. PROFIT ANALYSIS FOR 5 YEARS
18. PROJECTED BALANCE SHEET FOR (5 YEARS)
